How to Get Your Brand Recommended by AI
ChatGPT, Claude, and Perplexity are becoming the new search engines. Is your brand showing up when people ask for recommendations?
Quick AI Visibility Check
See if AI assistants recommend your brand (free, instant)
Queries ChatGPT and Claude with industry-specific prompts
The New SEO Battleground
When someone asks ChatGPT "What's the best SEO agency for eCommerce?", does your brand get mentioned? For most businesses, the answer is no.
AI assistants are trained on web content, but they don't just index everything equally. They learn from:
- Authoritative publications and industry sites
- Frequently cited sources and brands
- Content with clear expertise signals
- Structured data and schema markup
- Consistent brand mentions across the web
7 Ways to Improve AI Visibility
Get Featured in Industry Roundups
AI models learn from 'best of' lists and comparison articles. Getting mentioned in '10 Best SEO Agencies' posts creates training data that teaches AI to recommend you.
Action Items:
- →Pitch to industry publications for inclusion in roundups
- →Create your own definitive lists (you'll often get cited)
- →Partner with review sites like G2, Capterra, Clutch
Build Topical Authority
AI models recognize expertise through depth of content. A brand that has 50 articles about 'Shopify SEO' will be associated with that topic more than one with 5 articles.
Action Items:
- →Create comprehensive content hubs around your core topics
- →Answer every question your audience might ask
- →Update content regularly to stay current
Implement Schema Markup
Structured data helps AI understand what your business does. Organization, Service, and FAQ schema are especially important.
Action Items:
- →Add Organization schema with your services listed
- →Use FAQ schema on key pages
- →Implement Service schema for each offering
Earn Quality Backlinks
Links from authoritative sites signal to AI that you're a trusted source. Focus on editorial links from industry publications.
Action Items:
- →Create original research and data studies
- →Develop linkable assets (tools, calculators, templates)
- →Guest post on respected industry blogs
Be Consistently Named
AI learns brand associations through consistent naming. If you're called 'Nordica Marketing' on your site but 'Nordica' elsewhere, that dilutes your signal.
Action Items:
- →Use your exact brand name everywhere
- →Claim and update all business profiles
- →Ensure NAP consistency across the web
Create Comparison Content
When people ask 'X vs Y', AI looks for comparison content. Creating this content positions you as an authority.
Action Items:
- →Write comparison posts (Your Brand vs Competitors)
- →Create alternative pages (Alternatives to X)
- →Build comparison landing pages
Monitor and Iterate
Track how AI assistants respond to queries in your space. This helps you understand what's working and what needs improvement.
Action Items:
- →Regularly query ChatGPT, Claude, Perplexity with your target prompts
- →Track competitor mentions and positioning
- →Adjust strategy based on what content gets cited
Track Your AI Visibility
See exactly where your brand appears (or doesn't) in AI recommendations. Monitor ChatGPT, Claude, and Perplexity responses over time.
Start Tracking for Free →